You know that having a blog adds value to your companys website, but maybe you
arent a prolific writer or just dont have the time to commit to it. There is a way to
realize the benefits of a blog without the large time commitment. You can purchase a set
(or multiple sets) of Private Label Rights (PLR) articles to use as your blog posts. Of
course you are going to want to find PLR articles that will fit in with your niche and
marketing goals but that shouldnt be hard to do. The topics covered by PLR articles are
Once you have found and purchased a set of PLR articles, do not post them right away.
The trick of a blog is to post quality content on a regular basis. You will have to decide
(based on time and the number of articles you have available) how often each week is
regular. You may decide to post three times a week or only once, either is fine as long as
you stick with it. Once you have built up a group of regular readers, they will continue to
visit as long as there is interesting posts to read.
You will want to personalize and change each PLR article before posting it, for two
reasons. The first is to ensure you are posting original content. PLR articles are meant to
be changed and ideally you want your blog to be picked up by the search engines in
order for this to happen you should change 20-50% of the article to make it new. The
second reason to change the PLR article is to make it blog friendly. Most blog posts are
conversational in tone and not all PLR articles are. This is not hard to do. The research
and idea is already there, all you have to do it put it into different words (or part of it).
If you do not want to use PLR as the sole source of your blog posts, they are still a
convenient way to post on days or weeks when you dont have as much time or will be